Ways
to Increase Your Website Traffic
Page 2 - 3 is useless for traffic forget about it! Nobody looks through
those pages, If you are on those pages you might as well be on page 74 and page
469. But did you know you can usually give your internal pages that are ranking
on page two and three a quick boost just by playing with your internal linking?
Use Google Analytics, webmaster tools and semrush to identify the terms
and pages that are on page two and three. Write them all down.. Organization is
key here... after you find potential targets you need to find pages on your
site that have some good juice to toss at those pages.
You can use open site explorer and look at the DA and PA.. imo they are
crap metrics that can be easily rigged but when you are dealing with your own
site they should give you a good idea of what pages are solid.. well as long as
you aren't spamming your own site! You can do this in 2 seconds by entering
your main URL in OSE and then look at the top pages tab.
Once you have identified your strongest pages drop some links on those
pages to your pages that are sitting on Google page 2 and 3.. this works good
for long tail keywords that need just a little nudge. Smart internal linking is
something 99% of people forget to do and it makes zero sense as there are a lot
of missed opportunities here. Take small steps and don't just drop a shit load
of internal links to a single page at once, make small changes and see how the
SERPS react - it's all about that testing and optimizing guys.
2) Use PPC copy from top companies in your page descriptions
Page descriptions don't mean shit for SEO! You could include your
keyword in them but it isn't going to help your rankings. A lot of people will
say to include the keyword in the description anyway to help with the click
through because the person is likely to click on the page if they see the same
keyword they just searched for.
It makes sense but if you look at some descriptions they just look so awkward
with the keyword slapped in there.. Nobody is going to be impressed and want to
click on some bullshit just because it includes a keyword.. I get all my
description copy ideas from people that are spending crazy money testing ads...
PPC advertisers!
I will do a Google search related to the topic of the page I am writing
a description for and look at the top PPC ads. Keep in mind here these
advertisers are spending heaps of money split testing copy and they aren't just
pulling random lines of copy out of their ass! They value their money too much
to do that.. so I look at the best ads and get my description copy there. PPC
ads on top are spending the most and have the best click through so it is a
good source of copy that attracts people to make them want to click.
Try it... A lot of people have good rankings but their descriptions suck
so bad nobody clicks on their page - Top ranks are worthless unless they entice
people to click on them.
3) Make list posts that feature sites you want links and traffic from
This is easy to do for any niche... Make a list of the best websites
that you want to try to get links on because of referral traffic and not SEO, I
call this making bullshit ass kissing posts.. This can be done in any niche.
Example: if you have a website that features funny pictures of dogs make
a list of all the top sites you would kill to get a link from and that has
visitors you would love to have check out your website.. Now create a blog post
that has a very broad topic so you can include every site you are interested in
- "15 Blogs All Dog Lovers Need to Read Daily" there ya go.. Simple
as that!
Make sure you link out to each one (and don't no-follow them) -
seriously, so many people are worried about losing link juice.. Guess what?
No-following all your outbound links or even not linking out makes you look
suspicious! The name of the SEO game is looking natural.. Do the biggest sites
in the world link out? Yes.. Do they no-follow everything? No.
Create a good blog post, don't hire a "native" to shit out a
$5 article you will just be wasting your time.. spend $$ and get a great blog
post that will impress everyone you include in it.
Once you publish it contact all of the websites you included in your
list.. Email them.. Use the contact form on their site.. Tweet them.. Facebook
them.. Don't worry about bothering them! They won't see it as you pestering
them once they discover that you are doing it to let them know that you
featured them. Think about it for a minute.. they are after links and exposure
just like you are so by giving them a link they are going to feel like they
have to return the favor. They will often write a blog post telling their
readers that they were featured and named as a blog to read.. Stroke their ego
and get a link and mention. It is a niche related link and can push traffic to
your site also.
4) Sponsor an Infographic
This is one of the easiest ways to get a link on any site in your niche
that you want. Infographics are the shit and every website owner loves them!
What they don't like is the cost associated with getting them done.. in the
offline world companies pay $2k+ for infographics. You can use this to work
your way onto any site in your niche..
Reach out and offer to sponsor an infographic. Tell them you will handle
everything from the concept to the design. You will need to put out some effort
and spend about $150.. here is how you can do this:
Find a site you want a referral link form - Target the best of the
best.. email them and tell them you are creating an infographic and would be
happy to co-brand it. This means you will include your logo and website address
along with theirs on it. You have to have this step figured out before you move
on.. you need to get a verbal agreement and make sure they are on board before
you move forward.
There isn't a site that will pass up a branded infographic. Now a lot of
people will create infographics and send them to any site they can find in
hopes they publish them. The market is flooded with infographics and website
owners don't want to publish the same infographic that 100 other sites are! If
you are offering to brand it in their name they know it is more exclusive and
if other sites pick it up they might even get links out of it.
Once you have a site on the hook find a good topic to create an
infographic on., the easiest way to do this is to find a very popular blog post
to take the date from. I will put in popular blogs related to the niche I am
targeting into open site explorer and click on the top pages tab to see what
posts have the most links pointing to them., blog posts with a lot of links
tend to mean it's a hot topic and the people looking for info in the niche
liked it! I will look for list type posts that I can hand over to a designer and
have turned into an infographic.. I don't have time to research content for
hours and I want this as hands free as possible. I will find a good popular
blog post that I can see being turned into an infographic and well received.
There are plenty of designers here on BHW that will do an infographic
for $100 - $150 and then you have freelancer and odesk to source additional
talent. I tend to stick to BHW designers because freelancer and odesk is mostly
full of crap. Look at recent reviews on BHW and test a couple guys. The great
thing about just handing over a list style blog post is the hard part (the
content) is already done.
Once the design is done (make sure it is branded to look good - take it
a step further and have the designer create it using the colors of the site you
are doing it for) reach out and get it into the website owners hand.. I have
never had to ask for a link and you don't want to sound overly desperate saying
something stupid like "don't forget to link to me man" - it should
just happen and don't look for a spammy anchor text.. you can get naked url and
brand links this way but if you think you are going to get a "infographic
provided by buy garcinia cambogia online" you might as well not do this.
The link is good because it will be niche related but if you create a good
infographic the referral traffic will be your gold.
5) Sign up for every single newsletter in your niche
Getting links on top sites in your niche isn't hard if you just approach
it differently than the other sheeple.. everyone else is sending out copy and
paste messages that all say the same crap. They offer a 500 word unique article
and ask for a link.. forget that noise. No serious website owner is going to
respond or welcome that offer and if a site does it isn't one you want a link
from anyway.
Most websites have a newsletter or some list you can subscribe to.. sign
up for every single one you can find! You are going to get a shit ton of emails
so set up a separate email address but make sure you keep it on your domain..
so if you use info@yoursite as your mail email set something like
hello@yoursite for this.. DO NOT do some stupid shit like spam@ or newsletter@
- any smart website owner will sniff this out and know what you are up to.
Every time you get a new newsletter read through it in 3 seconds and
reply to it and compliment some point.. "That was great - I totally agree
about (whatever) because (your point)" - and also start to tweet out blog
posts from the site., they will start to see that you are replying to their
newsletters (nobody does this) and sharing their stuff on social media.. this
is building a relationship.
After you do this for a few weeks include a pitch in one of your replies
to their newsletter.. "I was actually just writing a blog post about (the
topic you are replying about) and wanted to know if you would like to publish
it on your website?"
This is such a casual guest post request.. It isn't annoying or spammy
like 99% of the other ones.. It will stand out and they will identify you as
the person that has been communicating with them and promoting their content!
Approach this like you would a girl you want to marry and not just sleep
with.. You have to wine and dine and put in some effort. You aren't going right
to the bedroom. If a girl drops her pants right away she is dirty!.. just like
a blog is dirty if they let anyone guest post! But the effort is worth it when
you land that post and get a niche link that will kick back referral traffic
and give you a SEO boost.
6) Publish one blog post daily that targets a low search volume long
tail keyword
Everyone is on the long tail keyword bandwagon these days but most will
skip over a keyword that has a low search volume of 20 searches.. they think it
isn't worth going after but I will tell you it is! The key is to target one
every single day.. most people skip them over so the competition is low.. you
can often rank with just good on site optimization - low laying fruit, shit
fruit laying on the ground ready to pick up.
I make sure the long tail is used in the title, in the first part of the
content and a couple more times in the content. IMG ALT tag and H2 tag to round
it off.. since you are going this daily make sure to interlink correctly.
Being consistent comes into play after some time.. But imagine if you
targeted a kw daily that "only" has a monthly search volume of 20..
After 1 year you would be targeting about 260 keywords if you did it Mon - Fri
every week.. 20 x 260 = 5,200 VERY TARGETED searches a month.. If your on site
optimization is up to scratch done properly you will be ranking on top for all
of these.
This type of traffic will do better than more general keywords because
these very low volume long tails are extremely targetted! When you think of the
big picture this is such an easy thing to take action on.. If you can't afford
to outsource the article daily just write it first thing in the morning.. get
up 15 min early to get it done.. Just do it! This is such an easy way to
increase your traffic but not with just any traffic.. this is very targeted.
Once you start to make money increase to 3-5 of these low search volume long
tails. Most people just see the big search volume and don't want to put the
effort into the low volume stuff.. I'll clean house with that stuff all day
long.
Remember all of these can be scaled up with some employees then you can
really get cooking..
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